The business strategy can't be unchangeable, it must be adjusted with the change of internal conditions and external environment. Management must also have different management modes according to the enterprise's constitution and different stages. In an era of rapid changes in the world environment, the essence of business management is to adjust the business strategy serving the business ... View full text

It is found that market share is the main source of profit. However, the sustained market share mainly comes from the leading position of "relative quality of products or services perceived by customers". "Relative" means to compare with competitors, and "sensible" means to look at problems from the standpoint of users rather than manufacturers. Relative quality is th... View full text

经营策略不能一成不变，必须随内部条件、外部环境的变动而调整。管理也必须根据企业体质、不同的阶段，会有不同的管理模式。在世界大环境瞬息万变的时代，以变应变，随时调整服务于经营战略的经营策略是经营管理的真谛。由此可见，我们认为，所谓经营策略，就是在企业经营管理中，为了实现某一经营目标，在一定的市场环境条件下，所有可能实现经营目标采取的行动及其行动方针，方案和竞争方式，均可称为经营策略。它规定了在一种可能遇见和可能发生的情况下... View full text

研究发现，市场占有率是利润的主要来源。但是，持续的市场占有率主要来自“顾客感觉到的产品或服务的相对质量”的领先地位。“相对”的意思是指和竞争者比较，“可感觉”的意思是站在用户立场上而不是站在生产厂商的立场上看问题。相对的质量是影响一个经营单位（长期）成就的最重要因素，并且，当研究采取何种方法来维持价值的领先地位时会发现，对市场占有率来说，相对质量的变化比价格的变化具有大得多的影响。... View full text